Moving forward hand in hand: J-Link Electronics and Bosch deepen cooperation in the field of automotive electronics

Release time: 2024-09-03

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Recently, the global power electronics industry event, PCIM Asia 2024, was grandly held at the Shenzhen International Convention and Exhibition Center. At this exhibition, Bosch, a leading global automotive electronics company, showcased its silicon carbide (SiC) series products to the public. J-Link Electronics was invited to attend the exhibition, and the two sides had in-depth exchanges on the latest technology and products, strategic cooperation, and other content.

 

In the past few years, as a solid partner of Bosch in the field of SiC power chips, J-Link Electronics has always adhered to the cooperation principle of "strong alliance and common development". In the fields of SiC power chip design, verification, manufacturing, and application, both parties have maintained a close cooperative relationship, jointly promoting the application of SiC power chips in new energy vehicle electric drive systems and other fields, providing customers with efficient, reliable, and value-added solutions.

 

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Right 4- Chairman of J-Link Electronics, Chen Zhaoyin Right 3- Dr. Norman Roth, President of Bosch Automotive Electronics Business Unit in China

 

During the exhibition, senior leaders such as Chen Zhaoyin, Chairman of J-Link Electronics, and Dr. Norman Roth, President of Bosch Automotive Electronics in China, gathered again. It is worth mentioning that this is the first high-level meeting and in-depth exchange between Dr. Norman Roth (Luo Xunjie) and Bosch Automotive Electronics Business Unit China President (ME/RP-CN) since the beginning of this year. At the same time, Dr. Norman Roth serves as Executive Vice President of Bosch Intelligent Transportation Business China Regional Board, responsible for production, manufacturing, and quality in China. The high-level meeting and exchange between the two sides aims to explore more possibilities for cooperation, achieve deep resonance on the same frequency, leverage their respective advantages, deepen cooperation, and contribute to the development of the global power electronics industry.

 

At the same time, the leaders of both sides fully exchanged views and exchanged ideas on the concept of enterprise management and cooperation, and highly agreed on the concept of "treating people with leniency and things with strictness", which also laid a solid foundation for the deep cooperation and joint promotion of development between the two sides. In terms of attitudes towards employees, partners, and customers, mutual understanding and support should be provided, and enough patience and assistance should be given to each other to grow together; Strictly implement quality and various control standards in the treatment of partner projects' product quality standards and requirements during the execution process, ensuring the completion of project elevation quality.

 

In the future, facing the rapid development and fierce market competition of the global power electronics industry, J-Link Electronics will further deepen its strategic partnership with Bosch, becoming a powerful support for each other in the face of market changes and technological challenges, jointly promoting the achievement of project goals and achieving long-term win-win development.